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Review: - Grab Highest CashBack & Discount

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Do you spend a lot of time in purchasing items online ? Chances are you could be doing it more efficiently! Feel the reality of savings through WhiteCashBack-India’s ultimate cashback and coupon destination.

Cashback websites have established as a new entrants in the Indian eCommerce industry. Cashback websites offers its customers a certain amount as cashback for their purchases at online shopping sites. Getting popular in India, Cashback sites allow customers to get great discount offers while saving money on their online purchases.

What is WhiteCashBack ? is the leading Cashback & Coupons website started to let its customers save & gain on all their online shopping. WhiteCashBack help you “Earn Back” the money you spend giving you a chance to stretch your shopping budget further. We give you EXTRA CASHBACK when you shop at any of our partner brands listed on our website. Not only CashBacks, we offer you various exciting discount options for your ‘wow- making’ online purchase.

Benefits of Choosing WhiteCashBack:

You can shop with WhiteCashBack normally as you used to shop with any retailers of your choice. All you need to visit on WhiteCashBack site, view product, purchase it with discount price and get CashBack. The cashback you got can be redeemed on your next purchase, recharges or you can also cash it into your Bank A/C. WhiteCashBack has over 500+ retailers with Top Brands & Products where you can browse through a catalog of different products under a multitude of categories from Electronics to Health and beauty products. You can shop directly through retailer website and can get great offers, discount & cashback on each product you purchase.

Ebay, Amazon, Flipkart, Jabong, Lenskart, Paytm, FreeCharge, MakeMyTrip, BharatMatrimonial, and etc. They are being connected as big retail partners of WhiteCashBack. Choose your favorite store from among 500+ retailers, compare the prices and start shopping efficiently. Here you can sign up for free and can also earn signup bonus as well as referral bonus by referring your friends & relatives.

This site is basically initiated to promote the e-commerce while encouraging the online shopping making it familiar to the common people. Being associated with the most popular and big giants of e-commerce, WhiteCashBack strives to give one more reason to opt online shopping with its exciting Cashback offers.

So what are you waiting for ? Get an exciting experience of earning through shopping. Just follow the steps mentioned below and start your online shopping journey more profitable with WhiteCashBack.

Get Started with WhiteCashback:

  • Join WhiteCashBack & Browse from a number of stores listed on our site.
  • Go to Retailers via us & shop at 500+ online partner shops.
  • When you will get redirect to your retailer's website, you can shop normally, your  cashback will get added into your WhiteCashBack wallet within 72 hours.
  • You can redeem your cashback while making a request payment. If your confirmed balance is Rs. 250 or above, you can convert it into real cash.
  • You can also make use of your cashback amount while requesting mobile recharge or purchasing gift cards.

This is a Guest Post and contributed by Rashmi Kanti.

Author’s Bio:

The author Rashmi Kanti has vast experience in writing various content- blogs, articles & reviews for various e-commerce & Cash Back websites. Currently working with, she is quite familiar with the online shopping trends & eCommerce industry.

Connect with her on social media: Twitter | Facebook | LinkedIn

Top 30 Website Analytic Tools

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Analytic have always been a part of a business. Tracking of clicks, taps, swipes, form submissions, page views, registrations answers the business questions that actually matter, in real-time. How many people hit your home page and convert to paid customers ? How many drop off ? Which step of your registration is making them go away ? Using a solid analytics tool, you can figure out where and when you’re losing users and compare conversion rates between user segments. An automatic tracking of all client-side events on your site provides a peace of mind that you are not missing out on important metrics.

But problem is where you can find a good analytics tool for collecting user-based metrics on your site or blog ?

In this post, I'm gonna publish a list of awesome analytics tools for gathering actionable and comprehensive metrics on your marketing campaigns. Using these all tool to track and analytic website data and measurement.

What Is Website Analytic ?

Web Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Website Analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web Analytic applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

List Of Website Analytic Tools:

1. SEMrush: SEMRUSH makes it really easy to find what keyword your site (Or any other site) is ranking for. In short, it makes keyword research a piece of cake. Once you are done doing keyword research, you can add keywords & track their positions in all major search engines based on geographical location. I emphasize the geographical location feature as it’s important for those who target specific countries like Spain, the U.K, Australia, India, the U.S., etc.  For a global blogger, you can also use this feature to see how your site ranks in specific countries’ search engines. It is an essential SEM (search engine marketing) tool that I believe every serious blogger and internet marketer should have in their SEO tool arsenal. SEMRUSH is a product from the maker of SEOQuake, a popular SEO addon for Firefox.

Pros: Simple But Effective – Unlike other SEO tools in the market, SEMRush takes a simple but focused approach with its offerings. It does not have extras like web hosting, custom website builders, CMS, and the like. Instead, it primarily focuses on keyword research and competitive analysis. This may seem like a deal breaker for some people who want all the fancy extras that other companies are offering, but what SEMRush lacks, it makes up for in the overall usefulness of the tools present here. Suffice to say, it is simple but effective. Detailed Breakdowns Of Research Data – The great thing about the research data that SEMRush returns is how detailed its breakdowns are. Take, for example, the Organic Research tool’s positions view. In this section you can glean a variety of information such as a chart of the top keywords that are driving traffic to the domain, current and previous position of said keywords’ rankings, estimated yearly volume, estimated percentage of the overall site traffic the keywords account for, and many more. From there, you can go even more in-depth. Clicking a particular keyword, for example, will give you a brief summary of said keyword, an estimated search trend for it, a list of potentially related keywords, as well as a host of other immensely useful information. This detailed approach is the same across the board for all of the different sections and is definitely an invaluable asset for market research. Large, Constantly Updated Keyword Database – Finding high volume keywords is made easy thanks to SEMRush’s huge database of over 106,600,000+ keywords. Data is pulled from databases from 26 regions like U.S., Canada, Australia, the UK, Russia, Germany, France, Italy, Israel, and many more. SEMRush analyzes the top 20 Google, as well as Bing U.S., search results for each keyword in the database, as well as update said databases daily, weekly, or monthly, to give you constantly fresh, reliable data.

Cons:  Lacks Some Features – Due to the simple nature of SEMRush, some very handy features have been, unfortunately, not included. SEO specialists will be disappointed to know that the option for white label reports is basically non-existent. There is an option for “branded” reports, where you can use your own logo, but your clients will still know that you used SEMRush to generate those reports. It is a shame because the ability to create white label reports is invaluable to SEO specialists as it enables them to build a brand that their clients will remember. In addition, SEMRush currently does not offer some of the more useful tracking features found in other SEO toolsets, like a journal for campaign management, for example. Some Data Not Entirely Accurate – Sometimes the data that SEMRush returns feel more like estimates than actual hard numbers. As an illustration, sometimes the data will say that there are 30,000 visitors per month for a particular website when, in actuality, there are over 50,000 per month. To be fair, when this happens SEMRush still does a fairly good job of representing the whole picture. In other words, when visitors for the site drop by 10% for a certain month the data that SEMRush returns will accurately reflect that percentage drop, despite the actual numbers being off. This is a minor complaint, since the data still points in the right direction. Still, this could become confusing for some people and that is a legitimate drawback.

2. Clicky: Is considered to be one of the most robust web analytics tool today and it provides real time traffic information of your website. The main dashboard includes a variety of website stats that can be customized based on date. It offers a link report that shows all external websites sending traffic to you. It offers an actions metric that measures all visitor actions like video views and downloads by the user. It offers search data which provides a list of incoming search keywords that brought the users to your website and, with its Sheer SEO tool, Clicky also shows the ranking for those keywords.

Pros: Its analytics feature is nearly as good as Google Analytics. It provides real-time data so you don’t have to wait the following day to find out what’s going on with your website today. Unlike other free tracking tools it is very easy to install. Infact, wordpress users can install it with a simple plugin. Clicky automatically feeds your website with keywords people are using to access it; plus, it shows your ranking as well. It offers an interesting feature called Twitter Search Tracking, with which you can monitor twitter tags, keywords and retweets. It also has an iPhone app called ClickyTouch which gives allows you to stay updated right from your mobile device. A robust API for advanced users. Heat Maps included. Split-testing and A/B Testing features are also present.

Cons: Its interface is not user-friendly. First-time users may find it overwhelming. It will require you to pay a fee if you install it on multiple sites or if your site gets more than 3000 page views a day. Many key features such as goal tracking and email reports are only available in premium accounts.

Price: Its pricing depends on the page views. You can find more specific pricing info by clicking here. It also offers a 21-Dayss free trial for all accounts.

3. KISSmetrics: The developers of KISSmetrics claims it is a customer web analytics tool that will help you in customer acquisition as well as customer retention by giving you information on user engagement and habits before and after, they buy from your website. So it’s somewhat one step ahead of “just visitor stats”.

Pros: It provides real time data. The full time report is automatically updated allowing you to see the trends as they happen. With its data funnel feature, it helps you find your site’s weakest point/step that might be costing you conversions. It allows you to split test different layouts and funnels, giving you enough information to tweak and optimize your landing pages for maximum profits. The API integration makes it very easy to incorporate analytical data into your website or customer application. The revenue tracking feature not only shows you what you earned, but it also shows you what your customers does after purchasing your product. It’s a great tool for SMBs with an online presence. It gives you all the data you need to improve conversion rates. It tracks visitor activities in real time. It has a really nice and highly intuitive interface.

Cons: Since it is built more around Customer Insights and actionable metrics, It lacks some of the features that Google Analytics has, particularly when it comes to getting data surrounding only traffic.

Price: Starts from $250 per month for up to 500,000 events.

4. Chartbeat: Chartbeat is a tool, which I have been personally using, till some time ago. It is focused primarily on real-time data and real time analytics. In short, this is a tool, which lives in the preset. Its robust dashboard, Iphone app and email alerts notifies you immediately of any server crash, or traffic spikes. Their clientele include Billboard, Fox News, Foursquare, and Time.

Pros: With Chartbeat it is all about knowing your audience. It tells you if they are reading, sitting idle and even how far down they are into the page. As mentioned above, it gives you real time data. Along with reporting page views, it also tells you how people are engaging with your content. It has a very nice UI, and I personally love the overall design. Gives detailed insights as to how users are sharing your content. The replay feature is very useful. Real-time data about user-content interaction can help you make quick decision about your website.

Cons: The data it gives is just a “tip of the iceberg.” It only gives you a snapshot of what’s going on in your site now, but when you look at historical data, it is not in-depth. If your are looking for a tool which values historical data and shows you stats for a longer duration than just now, this clearly is not the tool for you.

Price: Starts at $9.95 per month.

5. Mint: Mint is a self-hosted web analysis tool that is comparable to Google Analytics in terms of the kinds of data it collects. It tracks all basic statistics like referrals, searches, popular pages and traffic trends.

Pros: Displays the total page views along with unique visitors. The referrer information is divided into the most recent, the newest one and the repeat referrers. The pages section showcases the most popular and most recently browsed content. The bird feeder feature measures feed subscriptions trends and click through for each item. The User agent 007 feature tracks some nifty user information such as their browser type and flash version. It has a nice interface. One time cost, instead of a recurring subscription. Its can be customization which is pretty good, if you are savvy with website tools.

Cons: The data it provides is not as exhaustive as that of Google Analytics. It needs to be configured in your server, which may not be a good thing for those who are not tech savvy. Since it is not a hosted solution, dependencies on your server can affect the stats’ accuracy and collection.

Price: $30 for each website.

6. GoSquared: Actionable metrics that is essential for e-commerce websites. It is a great tool that measures visitor engagement. With its real time reporting system, GoSquared notifies you of traffic spikes, social trends and much more.

Pros: Tells you how long the visitor stayed on you site. Through a tool called Pinging, GoSquared calculates this data more efficiently than Google Analytics. When a visitor visits enters your website it sends a signal to GoSquared at frequent intervals. This signal lets them know that the visitor is on your website. It has a very user-friendly interface, with widgets that you can customize based on your requirement. It lets you get insights about individual visitors and Real-time analytics. A very well built API. Integrated chat support- You can chat with your visitors while they are on your website.

Cons: Once you have consumed your monthly page view limit, you will be unable to access your data until the following month.

Price: Starts from $24/month for accounts with 500,000 monthly views.

7. Woopra: Woopra is also a real-time website analysis tool that targets customer engagement. It offers top-notch analytics that allows you to seamlessly monitor more than one website simultaneously.

Pros: On its online app, When you click on the number of visitors on your website, it shows exactly what those visitors are individually doing on your site. It has a really good UI and a very well thought dashboard, for advanced webmasters. It lets you view activities on your site in real-time. It lets you track blog posts, comments, and searches through its WP plugin. It also features live chat, which allows you to talk to your customers when they’re on your site. Goes one step ahead and brings you customer insights from website visitors ie It tells you how the website is being used, instead of who is using the website.

Cons: The dashboards have so much of data (which is a good thing) but it can be confusing for beginners. Managing multiple sites using sub-folders is slightly difficult for new users.

Price: $0 to $199.95/month, depending on how large your website is. Free for up to 30,000 actions per month.

8. Mixpanel: Mixpanel is another real-time analytics tool that measures user engagement.

Pros: As mentioned, it gives you real-time data. It gives a completely new way of getting answers from the data – segmentation. Provides special emphasis on the mobile segment. Focused on measuring user engagement to help you understand your users better.

Cons: Its pricing structure is a bit complicated, as they have people and engagement plans, which takes a while to understand.

Price: Starts with a Free plan for up to 25,000 Data points.

9. FoxMetrics: This web analysis tool will allow you to specifically use metrics that your business requires. It offers four key features: Funnels which help you identify the points at which users drop an action (such as a purchase) and so that you can “fix them up” for maximum profits; Profiles which automatically builds user profiles and create customer life cycle, Segments which help segregate website traffic into categories and Triggers which are actions, on the basis of which you can assign a reaction.

Pros: Not just limited to laptops and computers. It allows you to track events such as software installations and newsletter views. It’s quite inexpensive in comparison to other applications, in its segment. Helps measure conversion rates and improve them. Measure funnels and see where your users are doing, after exiting from the funnel. Measure success of an ad campaign by tracking conversions through it. Allows 3rd party integrations. Works well as an analytics tool with desktop applications too.

Cons: Funnels, Segmentation and some other features, only available to enterprise accounts.

Price: $20 – $120 per month.

10. Reinvigorate: Reinvigorate is a website analysis tool that has been on the market for quite some time.

Pros: It has an attractive user interface. It has a built-in heatmaps. It has a visitor-tagging feature that makes user identification and profiling easier. It has an option to give updated directly on your desktop. Get a geographical view of your users coupled with timezones so that you know what time your visitors are visiting you, from different regions. WordPress plugin available. Tracks the referral traffic in real time and adjusts your web content to best suit the traffic source. Web integration is easy and just requires entering a small JavaScript code.

Cons: It doesn’t let you deep-dive on actual traffic data. No mobile app yet.

Price: $10 – $100 per month.

11. Gauges: Gauges is a Javascript based real time web analysis tool that varies in pricing based on number of pageviews. It gathers and analyzes web traffic in real time.

Pros: It has an intuitive user interface. It can track real time visits and activities. Focuses on the basics of Analytics – “How Much ? Where From ? Where To ?”. Provides clean and simple stats overview of all websites in one dashboard.

Cons: The product website is not detailed enough.

Price: $6 – $48 per month.

12. Inspectlet: Inspectlet is an analytics tools more focused on Usability testing. It has four important features, which are: eye tracking heat maps, screen capture, customization metrics, and real time analytics. It goes beyond just providing the basic visitor metrics.

Pros: It is an excellent tool to measure conversion funnels. You can easily view visitor-content interaction because of its screen capture feature. Their eye tracking heat maps allow you to spot what part of your website the visitors are reading through their mouse movements. Click heat maps tell you what your visitors are clicking on, and scroll heat maps show how far the visitors have scrolled down the page. You can basically record a complete user session and see how users are browsing on your website. Create custom metrics to see what matters to you.

Cons: Not aimed at beginners.

Price: Plans start at $10 per month.

13. GoingUp: GoingUp provides website analytics as well as SEO tools for your site. It allows you to track visitors, sales and conversion rates while offering search strategies.

Pros: Analysis and presentation of your traffic trends. Actions and Goals to measure your sign ups, sales, etc. Helps measure and improve conversion rates. Helps track your Alexa rankings. Includes SEO related tools such as a keyword tool, keyword position tracking, keyword density and a page optimization tool. Provides heat maps. With their traffic trend analysis, you can learn where your visitors have been. This proves important in predicting where they will go. Incoming search keywords from the top search engines are tracked. It tells you the length of your visitor’s stay and the most popular pages. It monitors your inbound links.

Cons: As with a lot of free tools, it may not have all the features you need to analyze website data extensively and features around inbound marketing are not robust.

Price: Free of cost

14. eTracker: eTracker is an analytics tool that gives you real-time data and combines qualitative and quantitative analysis so you can have all the information you need to evaluate your site’s traffic.

Pros: Track visitors mouse movement or motion to see how your visitors view your website. Collect feedback from your visitors which can help improve website usability. Measure your Search marketing campaigns effortlessly and track ROI. Sociology-demographic analysis of your visitors. Allows you to survey targeted groups. Records and reports suspicious activities like click fraud. Offers real time statistics and campaign tracking features. Tracks mouse movements to understand visitor engagement. Automatically integrates with Google Adwords and reports campaign progress and effectiveness. Click heat map allows to identify weak spots and analyze the popular sections of the website.

Cons: Most of the features mentioned above, come in the form of different products and are not bundled together, hence it is quite expensive to use them together.

Price: Ranging from $0 – $851 per product per month.

15. Grape Web Statistics: Grape is a free program (Open Source) that gives you an accurate statistics of website referrers and number of visitors. It is made primarily for web developers. It is a fantastic option for anyone who finds Google analytics to be overwhelming. Grape is fairly simple and offers the basic metrics, although if you are a PHP developer or adept with HTML you would be able to customize this software to meet your own needs.

Pros: It gives you all the basic information you need regarding your website visitors. It’s an excellent tool for webmasters who just want a simple analytics tool. Extensions API to customize your installation. It features a clean user interface.

Cons: It does not have many of the advanced features you would find in paid analytics tools. You’ll have to install and host it yourself.

Price: Free of cost

16. AT Internet: Web Analytics AT Internet is an advanced analytics tool designed to make it easy for Webmasters to analyze and measure their website’s data.

Pros: Analysis of navigation, traffic, sources, behavior, goals, technology, geo-location. Proprietary technology called ClickZone (Combinations of heatmaps and overlay) which helps improve user experience. Multivariate testing feature available. Measure user interaction with Rich media. Performance and uptime monitoring included. It comes with advanced analytics reporting features including an intuitive interface that allows you to cross-analyze multiple categories and export in various formats. An option to create Custom metrics. Advanced analytics reporting features. Complete view of e-marketing campaigns and their profitability. Offers behavioral analysis to better target the audience. Tracks email campaigns.

Cons: Pricing not available on website.

17. IBM Unica NetInsight: IBM’s web analytics tool enables analysts to collect all the data they need to understand their website’s traffic in a very simple way. It is considered a very advanced tool that allows companies to conduct website analysis on internal products behind their firewalls.

Pros: A lot of work done on reporting: It gives you very flexible and customizable reporting options. User Path analysis. Customizable Dashboards for different users. Analyze and improve conversions using Funnels. Heatmaps included. Uses open data architecture so integrates well with other CRM and Business Intelligence softwares.

Cons: Made for the Enterprise customer, so It is a bit expensive. Lack real time traffic analysis.

Price: N/A

18. SiteCatalyst: SiteCatalyst is an excellent alternative to Google Analytics, albeit, quite pricey.

Pros: Dashboard can be customized in a wide range of formats. Can be viewed on all devices like mobile and desktop. Actionable Key Performance indicators like customer loyalty, purchasing info and visitor profiles are available. Allows you import external data. Create Paths and Funnels. Real-time visitor intelligence. Rich media analytics. It has enterprise class customer support.

Cons: There is a steep learning curve for all customizations. It also won’t automatically detect the source of traffic for your site, you need to define it first.

Price: Enterprise Software, expect to pay at least a few thousand dollars monthly.

19. Coremetrics: Coremetrics is a web analytics tool now owned by IBM and is often being used by e-commerce websites. Its easy to use interface provides detailed statistical data that can be customized to meet the options of any business.

Pros: E-commerce is its forte because it provides comprehensive data on abandoned cart value, purchased products and other statistics. It allows you to multi-task and work on different reports at the same time. Its easy to implement so if you’re a newbie, this will be very ideal for you. It uses a variety of tags, for example, the real estate tag can track the number of clicks on a page. It allows you to deep-dive on data.

Cons: It’s lacking in terms of content browsing stats. Too expensive for Small websites and businesses.

Price: Starts from around $5,000.

20. Webtrends Analytics: Webtrends is a hosted web analyzer that’s available in multiple editions, depending on your requirements and needs. It was started in 1993 when most people were more interested in adding content that tracking what their visitors were actually reading. Webtrends was the first company that ever offered a web analytics tool, and they have provided their services to several influential corporations like Coca Cola, Toyota, Microsoft and The New York Times.

Pros: Along with basic tracking information like number of unique visits and page views, it gives a plethora of in depth advanced information such as their likes and dislikes, their geographical location. Its analytics tool covers three important tiers of the marketing world: Web marketing, social media marketing and mobile marketing. It lets you know what your visitors are doing on each of your web pages. It gives you a holistic view of where your traffic is coming from and which pages they are going to. It has excellent heatmaps. It gives you access to real time data on visitor engagement.

Cons: It’s very expensive so it is out of reach for small time businesses and internet marketers.

Price: Depending upon your website and needs, it can set you back by anything between $10,000 – $100,000.

21. Open Web Analytics: OWA is a downloadable application and is essentially the open source community’s answer to Google Analytics. It is self-hosted, and for wordpress users there is a plug-in available. This tool can be used to track more than one website. For a free tool, OWA is filled with features. It offers stat filters and heat maps.

Pros: It gives you more control and ownership of your website’s data analysis. The data is not shared with any third party. As said in the description, Free and open-source. It has almost the same key features as Google Analytics.

Cons: Aimed at tech savvy users, who understand how to install PHP based applications on a server. Customizing or changing the source code, can only be done by an experienced developer.

Price: Free of cost

22. FireStats: FireStats is a web statistics system that gives you a convenient way to track your visitors’ activities.

Pros: It is very simple and easy to use, after installation. Raw logs of data can be downloaded. Supports a large number of languages. Provides a few handy WordPress integrated features. Displays real time data, search engine queries, referrers and popular pages. Can exclude unwanted hits from bots and spammers via filtering by IP, user agent and URL. A single install can monitor multiple websites on the same server.

Cons: Script Installation required on server. Not for beginners. Poor UI, Project Last updated in 2010.

Price: Free for Non-Commercial sites, while $25 for a Commercial License.

23. Histats: Histats is a free web statistics tool and stat counter to help you track your website visitors down to which pages they are visiting and where they are coming from. It also provides logs that webmasters can use to compare campaign stats.

Pros: It lets you manage up to three hundred websites (Premium Package). It has a simple user interface. Real time stats. Completely Free. Invisible/Visible GIF/Flash based counter.

Cons: Control Panel in the Free version, contains Ads.

Price: Free of cost

24. Site Meter: Site Meter is also a free web counter that can be customized based on your specific requirements.

Pros: It has real-time web analysis data. It gives very detailed reports that consists of referring URL’s, search keywords,visitor location, entry page, exit page, visitor path and outclicks. It tells you who your visitors are, where they came from, and what pages they go to on your site. For its premium package, you get very comprehensive data and easy to understand reports.

Cons: You may need to pay more if you have lots of pageviews. Old and complicated UI.

Price: Premium Accounts start at $6.95/month.

25. AWStats: AWStats is considered to be one of the most amazing web analysis tools on the Web that will analyze log files coming from services such as HTTP, FTP servers and streaming media. Their main interface consists of a single page that is divided into different sections, each providing a summary of statistical data. These include daily visits, list of referrers, search terms etc. These stats are automatically updated on a daily basis. It gives you the option of viewing a month by month traffic report, or you could also view the annual statistics. AWStats defines a visitor on the basis of the user agent and IP address. If someone visits your website with a user agent, for example Google Chrome, and has an IP address, it will be counted as a unique visitor. On the other hand, if the user agent is a robot, such as GoogleBot, it will not be counted as a visitor.

Pros: It will tell you the number of hits you have on your website, including the number of unique visitors as well as the time they spent on your website. It will show you how much bandwidth different crawlers and robots are using. It will tell you which countries, your traffic originated from. It has a feature called Server Side, which can effectively process Raw Log files. It can support various file types. It allows you to view web compression stats. It displays common HTTP errors. It is open-source.

Cons: It does not provide an in-depth analysis of data so it is recommended that you use this alongside other tools. Although Awstats identifies most common bots and avoids the mistake of counting it as a visitor, there are some bots it is still not familiar with, thus, incorrectly counting them as visitors and causing discrepancies in the visitor count. It does not measure user activity. There is no way to know what the user does once they are on your site. A visitor that accesses the same website on different IP addresses, at the same time, will be counted as more than one visitor.

It does not have a cookie system in place to determine the visitor count when two users visit the website from the same IP address; instead, it uses a time frame of 60 minutes to measure a visit. If a user visits the website for 20 minutes and visits again after 40 minutes, it will still be counted as one visit. But instead, if they visit 45 minutes later, it will be counted as two visits. It does not give an option to narrow down statistics to a more specific time frame, for example, last 7 days. The UI reminds us of the Late 90s.

Price: $0 (Some hosting providers offer this as a freebie. Comes installed with cPanel.

26. Webalizer: Webalizer is a very basic self-hosted server side analyzer that can give you a very detailed and easy to understand data in HTML format. Its main page consists of a graph summary and a monthly stats table with links to more detailed information about each category of information. Information about the browser used, referrers, pages accessed, keywords and visitor information based on hour, day, month and year is available. The information is presented in a way to make the process of integrating data onto a spreadsheet, easy.

Pros: It updates your log files throughout the day. It lets you view your file logs online or you can download it if you need to use the data with other programs. The reports are easy to understand and for the most part, self explanatory. But for those looking for help, it does offer an explanation with screenshots. It gives you the option to receive reports of your website’s traffic on a weekly or monthly basis.

Cons: It has the tendency to overestimate data because it does not use cookies to recognize a visitor. It cannot distinguish between returning traffic and unique traffic properly. It combines traffic from human visitors as well as search engine spiders, which makes the data even more confusing. While adequate as a basic analyzer tool, when compared with other analyzers, Webalizer is limited in terms of being able to track advanced information. Just like AWstats, the UI is not the best.

Price: Free of cost

27. StatCounter: StatCounter is a reliable and powerful web tracker that is customizable based on your data requirements. It is different from other applications that offer server side statistics in that it requires you to integrate a special code right into your website to gather info about your visitors.

Pros: Just like Webtrends, you get real time data and do not have to wait till tomorrow to know your traffic stats for today. It provides two levels of analysis: One – Simple Aggregate stats about your visitors and second – Highly detailed analysis of the last few visitors depending upon your log size. It gives you a list of incoming search keywords, popular pages, and inbound links. It also provides information on the users geographical location, the number of pages accessed by them and their entry and exit page. Along with that, it also gives info on search engine that brought in the traffic. You can place a “Block Cookie” on your browser so that your visits to the website don’t skew up the stats. It allows you to track your visitors’ IP addresses in real-time. It does not force you to place any ads on your website. The only advertising revenue they generate from your ads are from the ones located inside your personal account, which you can choose to ignore.

Cons: Its user interface is a bit outdated (It’s not as intuitive as Google Analytics). It doesn’t give you sufficient information when it comes to looking at the entire number of visitors you have.

Price: This service is offered free of charge for those with less than 9000 page views a day.

28. BBClone: BBClone is a “Web counter on steroids” - At least that’s what its developers say. It can give you information regarding your visitors’ OS, IP address, the browser they are using, as well as when, where and what time they visited. You just need to download the script so you can get real time data for your website.

Pros: It gives you a clear view of who visited your website. It can also show you the website path followed by a visitor in the order of visited pages. It doesn’t rely on mySQL. It has some nice features such as reload resistance, proxy workaround, and hostname resolution.

Cons: A lot of users have complained it is not stable enough. Also, the project has not been updated very frequently.

Price: Free of cost

29. Piwik: Piwik is an open-source tool that runs on PHP and MySQL.

Pros: It has a plugin mechanism so it’s customizable. It stores data on your server so you get control of the data and it is not shared with any third party. It has a customizable user interface. Ranks top keywords and provides real time traffic reports. Lets you block traffics, URLs and IP addresses. Data can be exported in many file formats, such as PHP, Excel and XML. Deletes old data automatically. Allows segmentation and makes it possible to request any subset for Piwik reports. Dashboard can be customized according to your needs. You can track many websites.

Cons: N/A

Price: Free of cost

30. Alexa: Alexa rank is one of the most specific ranking tools on the Internet. Alexa data is usually taken into consideration by advertising companies and search engines to evaluate the popularity of the website which according to Alexa mainly depends on the traffic that comes through Alexa toolbar.

Pros: Alexa is a powerful tool for measuring a website popularity on the Internet. Alexa rank depends on the quantity of the visitors that come to visit the website through Alexa toolbar. The lower is the rank of the website, the better it ranks in Alexa, while in Google the higher is the PR, the popular a website is considered. Alexa rank checker toolbar is the right metrics for webmaster and advertisers to find out the marketing potential of websites. In other words, the better your site ranks in Alexa, the chances that you get more clients willing to buy an advertising space on your website is higher. From SEO point of view Alexa provides with pretty good data that has a great  influence on advertising. So if you’re looking for an effective advertising campaign, take advantages of Alexa. Alexa ranks blogs and personal pages the same way as websites, moreover, some of them are even ranked higher.

Cons: Alexa rank doesn't show you accurate exactly analytic data. Not real-time site data. Alexa audience is too small. Some people have even never heard about Alexa. Accordingly, they have no Alexa toolbar installed on their browser so even the best websites with huge traffic will not be ranked by Alexa or at least not ranked as high as in Google. Due to the above-mentioned tip, Alexa data may be inaccurate. Alexa calculates data for the top-level domain only, the sub-pages and sub-domains are note ranked separately. When ranking a website, Alexa does not consider SEO factors such as tags and backlinks  and is mainly based on visitor traffic. Despite all, Alexa ranking is still the right solution for managing a quality marketing campaign.

Price: Start from $9.99 per month and also provide 7-Day Free Trial

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